Can these YouTubers with millions and thousands of viewers make a difference to the crisis our world currently faces?
YouTube has been a home for many independent creators and influencers for years. With millions of users around the globe, similar campaigns and other movements were most likely to attract millions of viewers to participate.
Like how YouTuber Jimmy Donaldson, better known as MrBeast, uses his influence to fundraise millions of dollars to replant and replenish the trees the Earth has lost.
The idea first came about in May of 2019 when MrBeast reached 20 million subscribers on the platform. He became popular through his attention-grabbing challenges. it wasn’t surprising when his audience challenged him to plant 20 million trees to commemorate his milestone.
As a man who loves a challenge, MrBeast immediately jumped into the idea and acknowledge that, for this to happen, he’ll need to seek others help—lots and lots of it.
#TeamTrees campaign launched publicly on October 25, and as of writing, it already has gathered a total of $15.6M out of $20M.
A long list of notable personalities, as well as tech CEOs, has joined in the fundraising. Some of these generous donors include Shopify CEO Tobi Lutke and Tesla CEO Elon Musk, who both donated $1 million. Even the YouTube CEO herself Susan Wojcicki gave out $200,000 and pledged via Twitter, a million-dollar additional donation soon. Norwegian DJ Allan Walker and the most-subscribed YouTuber, Felix Kjellberg aka PewDiePie also donated $100,001 and $69,420, respectively.
Moreover, MrBeast himself likewise donated twice earlier in the fundraising with a total amount of $200,001.
Here are the Top 15 Tree Donors who gave out $50,000 and up:
#TeamTrees featuring Arbor Day Foundation
#TeamTrees campaign teamed up with the Arbor Day Foundation, a nonprofit organization, which is one of the largest and longest-running tree-planting organizations, planting trees for over 40 years. For every one dollar donated, the NGO will plant one tree in a “forest of high need around the globe.”
Most seedlings will proceed to a variety of forest and in areas of great need, both public and private land, because 20 million trees are just too many for one location. To know more about the foundation’s international replanting, click here.
With regards to what type of trees the foundation is going to plant, they noted to be planting “native species where local conditions and forest plans allow;” conforming to their motto “plant the right trees, in the right place, at the right time, for the right reasons.”
That is also why Arbor Day Foundation is in partnership with other agencies such as the US Forest Service, the National Park Service, and the National Association of State Foresters to ensure the survivability of each tree.
Furthermore, tree planting will take place throughout the year starting January 2020 and, hopefully, to complete it no later than December 2020.
“We treat your donation with the greatest respect, so we’re working with Arbor Day Foundation to ensure high survivability rates for all the trees planted as part of Team Trees. Sure, you could plant trees faster, but you’d be risking the integrity of this vision,” #TeamTrees admin explained with regards to their one-year tree planting timeline.
Philippines’ very own #HelpThatGrows
In a local setting, a handful of nonprofit organizations in the Philippines has already been dedicating years of forest restorations. Not only that, schools across regions conduct tree planting activities.
One of these notable NGOs is the Hineleban Foundation.
Hineleban (pronounced as He-ne-leu-ban) is a sacred Binukid term literally meaning “Mother Tree of the rainforest that sustains the cycle of all life.“
Hineleban Foundation is a non-stock, non-profit organization based in Bukidnon, Mindanao. It was founded in December 2006 and had a sacred customary compact with the Indigenous People (IP) in October 2012, entering solemn dedication for unity between the seven tribes in Bukidnon.
Hineleban Foundation’s vision is to ensure the nation’s water, food, and human security by reforesting the mountain ranges of Mindanao, home to the country’s last watersheds.
Apart from forest restoration, the foundation also helps in providing a livelihood for the IPs, in partnership with government agencies such as the Department of Agriculture (DA) and the Department of Trade and Industry (DTI). In 2014, Paris recognized and awarded the foundation’s efforts in Climate Challenge Agriculture and Forestry.
Furthermore, several private and business organizations reached out to the foundation including (1) the Bank of the Philippine Island (BPI) Foundation where they adopted 20 families with 100 hectares for ongoing reforestation efforts; (2) Metrobank’s partnership to adopt coffee farmers; and the recent collaboration with (3) Globe Telecom for their reforestation fundraising project.
Dubbed as #helpthatgrows, this rainforestation advocacy enables millions of Globe’s subscribers to participate by donating their rewards. For every 100 reward points, the foundation will be planting one tree. Plus, the donor may also opt to name it.
How to donate? Just follow these easy steps:
- Download the Globe Rewards App on your mobile devices
- Click the “Donate” banner
- Tap “HELP100” and press “REDEEM”
- Upon receiving a confirmation message, tap on the Hineleban site to name your tree.
- In naming your tree just enter your NAME, EMAIL, MOBILE NUMBER, and TREE NAME. Then, wait for the confirmation prompt that shows you have “successfully named your tree”.
Be an advocate now and visit hineleban.org to know more about the foundation.