Earlier this month, the Ingat Angat has released its campaign video bringing together competitor brands to inspire Filipinos to keep moving amidst the pandemic.
With its cinematic shots around and soothing voiceover narration, the video presented the Filipinos’ resiliency.
The video was especially lauded with major competing brands like Jollibee and McDonald’s, Petron and Shell, Coca-cola and Pepsi, and Angkas and Food Panda converging to highlight the need for unity and solidarity to get through the unprecedented times.
Apart from the inspiring message, the private-led campaign also encouraged the public to continue their daily activities outside their homes while practising health and safety protocols.
“Our common goal is to build a more resilient Philippines. A healthy nation in terms of the people and the economy. So we ask all brands and businesses to heed a higher calling for our fellow Filipinos. Together, aangat tayo muli (we’ll rise again),” the video caption read.
Ingat Angat tayong lahat.
Our common goal is to build a more resilient Philippines. A healthy nation in terms of the people and the economy. So we ask all brands and businesses to heed a higher calling for our fellow Filipinos. Together, aangat tayo muli.#IngatAngat pic.twitter.com/Ix83mZMGzx
— Ingat Angat (@IngatAngat) October 9, 2020
Formed in April 2020, T3 has partnered with government agencies such as the Department of Health and the Inter-Agency Task Force to help manage the country’s COVID-19 transmissions.
Participating private companies extended helping hands by donating funds used to fill in the health sector gaps in testing facilities and testing kits.
While the video campaign aims to inspire the public, the reactions regarding the campaign were mixed. Some have praised it, and some eyebrows were raised. Some applauded the collaboration between competitors, while some criticized its romanticization for resiliency.
Check out the mixed reactions of the netizens below.
The way they only showed the “happiness” and comfort of privileged and middle class and the only time they showed the blue-collared people was when they were SERVING these ppl ksksks maam sirs the rest of us are dying just to put food on our plates but yall obvs dont care right
— Kurotin si Kuroo (@essi_mag) October 11, 2020
@IngatAngat sure kayo? Ni hindi nga mabigyan ng maayos na public transpo ang mga maliliit na manggagawa na tinitiis ang pila bago makasakay at makauwi @DOTrPH sana naman mapansin ninyo ang mga maliliit na manggagawa.
— Armand (@ArellanoArmand) October 12, 2020
I know some people see this as consumerism but I see it in a different way. I hope the message touches you in a positive way.
— SouthernD (@happy_bheng) October 11, 2020
What an irresponsible ad! We haven’t even controlled the transmission of cases yet, and now we have business owners egging their workforce to go to work and consumers to go out and buy.
What we need instead is to tax the wealth of these capitalists.
— James Miraflor (@futilityfunc) October 11, 2020
None of what’s in this video depicts the actual life of the average Filipino.
— Anno Suomy (@AnnoSuomy) October 11, 2020
Ingat Angat tayong lahat. Let us be responsible citizens so the virus does not spread. It is every citizen’s responsibility in stopping the virus.
The faster we can open the economy the better it will be for everyone.
— Sara Duterte for President 2022 (@2022SaraDuterte) October 11, 2020
What do you think about the Ingat Angat campaign? Let us know in the comments below!