South Korean girl group Blackpink top-ranked Bloomberg’s Pop Star Power Ranking for November 2020.
The monthly ranking systems evaluate six categories, including live gross ticket sales, album sales, Spotify streams, YouTube views, and Instagram interactions, among others.
In the article published on November 10, it stated that Blackpink “achieved a level of global popularity unprecedented in the history of music.”
“Musicians that speak English have travelled all over the world for decades. Musicians that speak Spanish have started to top the charts across the Western hemisphere over the last decade. But only in the past couple of years have acts from Asia developed such strong followings across the U.S., Europe and Latin America,” it added.
The Love Sick Girls officially ranked #1 this month’s ‘Pop Star Power Rankings’ chart, beating out Pop Smoke, Cardi B, Justin Bieber, and more.
First-ever act from South Korea
With this, the quartet has just become the first-ever musical artist from Asia and South Korea to top the ‘Bloomberg’ list.
BLACKPINK has been the most popular act on YouTube for the past couple of months, generating more than 1 billion views in October alone. The group was also the second most popular act on Spotify.
While their album failed to debut at #1 in the U.S., it was still one of the ten best-sellers in the country for this month.
“Language doesn’t seem to be a barrier in today’s world,” said Jeremy Erlich, Spotify’s co-head of music. “K-Pop has really broken into mainstream culture.”
It’s been decades since Asian pop groups started travelling to the West, dating back to Japan’s Arashi (formed in 1999) and South Korea’s Big Bang (formed in 2006). But the groups never sustained a large following outside of Asia.
But it’s BLACKPINK, whose members speak English, Thai, Korean, Mandarin and Japanese, that broke through first. The quartet has successfully planted its flag in the U.S. in 2019, building a promotional tour around a performance at Coachella, the largest music festival in North America.
The band also received strong reviews from the local press and further boosted their global fandom with a tour of Europe.
Click here to read the full article written by Bloomberg.
Watch BLACKPINK’s latest ‘Love Sick Girls’ MV below.