With millions of fans across the globe, it’s safe to say that South Korean popular music or K-pop has conquered the music industry internationally through three of its artists, two of which are groups.
BTS, also known as Bangtan Boys, is one of the biggest boy bands in the world composed of the septet—RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. They have become a brand of its own with millions of die-hard fans across the globe. This South Korean boy band was formed in 2010 under Big Hit Entertainment with a fusion music style of hip hop, R&B, and EDM.
The boys became the fastest group since The Beatles to earn four US number-one albums, doing so in less than two years and the first Korean group to receive a certification from the Recording Industry Association of America (RIAA). They also became the first Korean artists to top the US Billboard 200 chart and the first to reach number one on both the Billboard Global 200 and US Billboard Hot 100.
On June 2020, BTS made YouTube history as their music video “DNA” surpassed one billion views two years since its initial release.
BLΛƆKPIИK, on the other hand, is currently the highest-charting female Korean artist on the Billboard Hot 100, breaking through numerous online records throughout their career. YG Entertainment formed this South Korean girl band, consisting of members Jisoo, Jennie, Rosé, and Lisa. The girls debuted in August 2016 and skyrocketed from there.
Their music videos for “Kill This Love” and “How You Like”That” each set records for the most-viewed music video within the first 24 hours of release, with the latter breaking three and setting two Guinness World Records. They are also the first Korean group to have three music videos with at least one billion views on YouTube.
Meanwhile, Psy remains the most-viewed South Korean artist on YouTube with over 3.8 billion views for “Gangnam Style” and 1.4 billion views for “Gentleman”.
Check out below the six K-pop music videos with more than one billion views on YouTube.
Gangnam Style by PSY | 3.82 Billion views
DDU-DU DDU-DU by BLACKPINK | 1.35 Billion views
Gentleman by PSY | 1.35 Billion views
DNA by BTS | 1.11 Billion views
Kill This Love by BLACKPINK | 1.07 Billion views
Boombayah by BLACKPINK | 1 Billion views